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EMAD.SHAIKH
BRIEF:
Create a personal identity for myself. Produce a range of content to showcase my identity as a designer and my creative capability. Content will include a logo, motif, business card, web design, social media promotion, and the experimentation and implementation of motion design.
RESPONSE:
Personal brand identity is imperative to every designer. Representation of one's identity and ability will help the audience delve into the practitioner's thought processes and creative direction. I am excited to experiment with my identity as a designer. As I am about to embark on this project, I do not have a clear direction to start off with, meaning that there may be more content and experimentation than expected.
Branding, Social Media Promotion, Web Design
LOGO DESIGN
E.S are the initials of my name. My identity is attached to these two letters. They are both shapes that have a curved structure, giving me the freedom to explore a more fluid logo design, which relates to my talents as a designer. I am a creative that loves to delve into various practices within the creative field, pulling references from a spectrum of influences that are significant to me and implementing them into my work. The rounded shape of the letters signify my well-rounded approach to design and my journey to becoming what I like to call the "swiss-army-man" of design.
TYPE
NEBULAS MEDIUM
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Nebulas is a sleek sans serif typeface that resonated with me and my approach to design. Nebulas Medium was selected as the primary type for my project. It's juxtaposition with the logo itself provides great structure to the logomark, signifying reliability and strength as a designer, this also relates to contemporary approach to design. I am also fond of the quirk that the N holds. This provides inspiration for me to explore modifying this type further for other letters.
COLOUR
The combination of yellow, black, and white in this project serves to communicate a powerful message. Yellow showcases my vibrant creativity and enthusiasm, the inclusion of black signifies professionalism and expertise, and white symbolizes commitment to simplicity and clarity. This colour palette creates a visually appealing and cohesive brand identity that leaves a lasting impression of my design skills and showcases my personality as a designer.
CHARACTER EXPERIMENTATION
I created a character of myself. It's missing a beard but adding a short beard/stubble onto this piece did not translate well. I took inspiration from a plethora of cartoons but more influence came from The Gorillaz. My logo has been utilized as a motif that has been projected as the eyes and nose. The motif will be applied throughout a range of mediums i.e. business cards, letters, website design and much more. This was created using Blender, which is a program that I've recently hit my stride with.
TYPE EXPERIMENTATION
BUSINESS CARDS
POSTERS
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