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GREAT
STORIES
ARE
UNIVERSAL.
NETFLIX
BRIEF:
‘Create excitement for non-English language content amongst UK audiences, and leverage this as a conversation driver among fans of entertainment.’
‘Develop a campaign that gets more UK audiences
to consider, explore, try watching and talk about non-English language films and series on Netflix. You can choose to focus on a wide range of content, or target your response to a specific show or film. And the mediums you choose are completely up to you –
they could be anything from a social through to experiential work.’
RESPONSE:
After extensive research on Netflix, audience engagement, campaigns, and cultural moments, I investigated events that I could base my excitement on and a campaign. Upon ideation methods and further refinement, I created the concept of The INTL Festival. Further development includes a social media campaign.
Branding, Online/Physical Campaign
LOGO DESIGN
A composition of geometric shapes, depicting Netflix's famous N would be an interesting concept to explore. The logo symbolizes the unity between two worlds. The first represents the audience’s circle of comfortability and habitual nature. The second world is unfamiliarity, filled with exploration.
GENRE
Within film there are usually three acts. This is a conventional structure for most film out there. I decided to divide the event into genres of film. Action, comedy, drama, thriller/horror, and fantasy were selected as suitable genres for the demographic. This gives the audience a wide range of content to choose from. Each genre was given three days to screen a select few movies and series on the Netflix roster, including Netflix Originals. Each genre is classed as an act within the Expo.
POSTERS
SOCIAL MEDIA
WRIST TICKETS
MERCHANDISE
SIGNS AND BILLBOARDS
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